STAGE 3
Social Strategist
You’re really finding your feet and you’re showing up more consistently on Instagram. It’s time to build on this momentum by developing your practice of content creation and connection through mastering some of the video features on Instagram. Courage is the virtue that is most required at this Stage, as you begin to embrace video and speaking direct-to-camera. Learning new skills takes time but with practice (persistent consistency) you’ll find that content creation becomes quicker and greater proficiency makes it fun. In this Stage it's easy to get caught up in validating yourself/business on how many followers your have and how many likes/views you get, but you're still in a stage of learning what content works best for your audience and your confidence is still developing. What's most important here is your courage to keep showing up with consistency.
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and ātickā things off as you go (who doesnāt love a good list?).
Learn about how achieving each of the Stage 3 milestones will help you scale the business of your dreams, and access the exact steps you need to take:
10. You are using Instagram Stories 3-7 days a week.
Complete the following action items to meet this milestone:
- Watch the lesson Instagram Stories Strategy with Instagram Stories Weekly Planner and create your 7 day Instagram Stories Content Plan and submit it inside of our Facebook Group so that we can see you’ve done this homework.
- Create sets of Hero Highlights (About Me/Us, FAQs, Blog/Podcast, Shop/Programs, Testimonials/Reviews, Behind The Scenes). You may wish to design your own custom branded Highlights covers or use our Instagram Highlight covers. To create Highlights you need to publish a set of Stories first and then add them to your Highlights.
- You are now ready to start actioning our IG Stories prompts on our Monthly Instagram Strategy Calendar in addition to posts.
11. You are able to create Reels and share at least one per week.
Complete the following action items to meet this milestone:
- Complete the Five Days of Reels Challenge.
- Begin actioning our Reels prompts on our Monthly Instagram Content Strategy Calendar, in addition to Stories and Posts.
12. You use hashtags and Instagram Insights to grow your audience and boost engagement.
Complete the following action items to meet this milestone:
- Watch Hashtag Fundamentals and list 30 hashtags that will put you in front of your audience.
- Watch Instagram Insights Made Easy. Download and complete the attached worksheet to discover your most popular posts.
- Watch Uncovering Your IG Content Strategy. In this training Tracy goes through her TEACH, SHARE, SHOW framework for creating Instagram content around your brandās content pillars. She also shares how to drive traffic to your website through these styles of posts. Brainstorm a list of what you could TEACH, SHARE, SHOW in future content. Come into the Facebook group and share a photo of your list.
13. You have decided whether or not to create a Facebook Group for your business.
Complete the following action items to meet this milestone:
- Watch the FB Groups Q&A
- Start a free Facebook Group (if including one in your digital strategy) and invite your IG audience to join.
- Watch the Facebook Group Mini Course with Rachel Miller
COMPLETED STAGE 3?
Congratulations on completing Stage 3 - Social Strategist! Make sure you come into the Facebook Group to tell us how you're celebrating!
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and ‘tick’ things off as you go (who doesn’t love a good list?).
COMPLETED STAGE 3?
Congratulations on completing Stage 3 - Social Strategist! Make sure you come into the Facebook Group to tell us how you're celebrating!
