STAGE 2
Social Storyteller
Now that you have your foundation, it’s time to focus on creating and publishing thoughtful content on Instagram that connects your brand with your audience. You will clearly define your brand’s content pillars, Instagram posts and begin humanising your brand through your presence (consistently). Instagram is a social media platform so having the confidence to show your face and start conversations with your audience is vital to your success. It’s all about embracing community and connection at this Stage. Your audience wants to connect with you.
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and âtickâ things off as you go (who doesnât love a good list?).
Learn about how achieving each of the Stage 2 milestones will help you scale the business of your dreams, and access the exact steps you need to take:
6. Youâve introduced yourself to your audience as the face of your brand on Instagram.
Complete the following action items to meet this milestone:
- Listen to the mindset session Staying In Your Own Lane on Instagram
- Watch How To Post on Instagram and in the next week do the following posts using our fill-in-the-black caption templates:
- 1) Introduce yourself to your audience as the face behind the brand using Caption 3 from our done-for-you Captions.
- 2) Share what’s happening behind the scenes in your business using Caption 25 from our 25 Done-For-You Instagram Captions
- 3) Share an inspirational story, thought or quote that speaks to your audience OR Do a post on Instagram that shares your WHY with your audience using Caption 16 from our 25 Done-For-You Instagram Captions
7. You have 1-5 Content Pillars.
Complete the following action items to meet this milestone:
- You have watched the training on Content Pillars.
- You have identified 3 content pillars for your brand.
- You have posted in the group sharing your content pillars.
8. You Post a minimum of 3 times per week (can be Reels, posts or carousels).
Complete the following action items to meet this milestone:
- Complete the training in Instagram Photography. Take some photos using the techniques demonstrated. Select ONE photo to share as an Instagram post with one of our 25-Done-For-You Instagram Captions
- Print out this monthâs Instagram Strategy Calendar and start taking the daily actions (your goal is to do the posts - Stories, Lives, and Reels are optional at the Stage).
- Now itâs time to improve your caption writing and also get you hooked up with AWESOME images to post. Woo hoo! Enjoy! Access 25 Done-For-You Instagram Actions and 60 Styled Stock Photographs.
9. You have a core content platform (a blog, podcast, IG Reels, YouTube channel, etc) and you're publishing content at least once a month.
Complete the following action items to meet this milestone:
- Decide on whether you’ll start a blog, podcast or vlog where you will publish core content. Decide on the frequency of when you'll publish content. Don't worry if at first you only publish monthly. You can gradually get to weekly (if you choose).
- Watch Growing Your Business With Core Content
- Start publishing core content and drive your Instagram traffic there by taking snippets of your core content and repurposing them as captions.
COMPLETED STAGE 2?
Congratulations on completing Stage 2 - Social Storyteller! Make sure you come into the Facebook Group to tell us how you're celebrating!
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and ‘tick’ things off as you go (who doesn’t love a good list?).
COMPLETED STAGE 2?
Congratulations on completing Stage 2 - Social Storyteller! Make sure you come into the Facebook Group to tell us how you're celebrating!
