Stage 2
Social Storyteller
Although you’re now posting on Instagram, you're still very much in an experimental phase in terms of the content you post. As a result, you're learning a lot about your audience and Instagram's features. It's time to learn the basics of email marketing and content marketing. You're excited to get started but you also know there's a lot to learn. Sometimes it can feel like you're taking one step forward and two steps back. What's important is that you keep going because you're in a stage of testing and learning.
Learn about how achieving each of the Stage 2 milestones will help you scale the business of your dreams, and access the exact steps you need to take:
Complete the following action items to meet this milestone:
- Listen to the mindset session Staying In Your Own Lane on Instagram
- Watch How To Post on Instagram and in the next week do the following posts using our fill-in-the-black caption templates:
- 1) Introduce yourself to your audience as the face behind the brand using Caption 3 from our done-for-you Captions.
- 2) Share what’s happening behind the scenes in your business using Caption 25 from our 25 Done-For-You Instagram Captions
- 3) Share an inspirational story, thought or quote that speaks to your audience OR Do a post on Instagram that shares your WHY with your audience using Caption 16 from our 25 Done-For-You Instagram Captions
Complete the following action items to meet this milestone:
- Print out this month’s Instagram Strategy Calendar and start taking the daily actions (your goal is to do the posts, not Stories, Lives and IGTV).
- Complete the training Instagram Photography. Take some photos using the techniques demonstrated.
- Now it’s time to improve your caption writing and also get you hooked up with AWESOME images to post. Woohoo! Enjoy! Access 25 Done-For-You Instagram Captions and 60 Styled Stock Photographs
Complete the following action items to meet this milestone:
- Watch the Q&A Tech Talk With Karl.
- Spend some time researching ConvertKit, MailChimp, Klaviyo and Active Campaign.
- Decide which platform you're going to go with and set yourself up with email marketing so that you can start collecting email addresses via a banner, pop up or opt-in box on your website or even a landing page.
- Create a ‘thank you page’ once they’ve subscribed.
Note: As proud users and supporters of ConvertKit in our own business, we are thrilled to be affiliate partners with them. This means that if you do choose to sign up to ConvertKit through this link, we will receive a small referral commission but it is at no extra cost to you.
Complete the following action items to meet this milestone:
- Decide on whether you’ll start a blog, podcast or vlog where you will publish core content. Decide on the frequency of when you'll publish content. Don't worry if at first you only publish monthly. You can gradually get to weekly (if you choose).
- Watch Growing Your Business With Core Content
- Start publishing core content and drive your Instagram traffic there by taking snippets of your core content and repurposing them as captions.
OTHER RESOURCES TO
SUPPORT YOU IN STAGE 2
Instagram Bingo Challenge
We're daring you to do some incredible things on IG that will see you growing your tribe, increasing engagement, and holding yourself accountable.
Join in Now
Instagram Photography Masterclass
Learn how to use your phone to take high-quality photographs and edit them using built-in editing tools.
Watch it Now
COMPLETED STAGE 2?
Congratulations on completing Stage 2 - Social Storyteller! Make sure you come into the Facebook Group to tell us how you're celebrating!
Still have questions? Ask us in the group or email us via [email protected]
