STAGE 4
Social Authority
You’re doing so great. Look at how far you’ve already come. It’s time to leverage Instagram so that it works for you and not the other way around. Growing your email list is essential for online business growth. You own your email list, you do not own your following. In this Stage you will be required to slow down and there may be concepts that are new for you. This is not your hobby, this is your business and it requires a different version of you. A version of you that is willing to get in front of new audiences and a version of you that is willing to invest time and $ into your business.
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and âtickâ things off as you go (who doesnât love a good list?).
Learn about how achieving each of the Stage 4 milestones will help you scale the business of your dreams, and access the exact steps you need to take:
14. You are using using video to connect with your audience regularly.
Complete the following action items to meet this milestone:
- Watch Q&A With Tracy - Embracing The Power Of Video On Insta
- Download our âHow-Toâ guide here - Action Challenge - Instagram Live and use it to plan and execute your Instagram Live.
15. You are using Instagram with intention to grow your email list with buyers.
Complete the following action items to meet this milestone:
- Spend some time researching ConverKit, MailChimp, Klaviyo, and Active Campaign. Decide which platform you're going to go with and set yourself up with email marketing so that you can start collecting email addresses via a banner, pop up or opt-in box on your website or even a landing page. Not sure which platform is right for you? Come ask your peers in our Member's Facebook Group.
Note: As proud users and supporters of ConvertKit in our own business, we are thrilled to be affiliate partners with them. This means that if you do choose to sign up to ConvertKit through this link, we will receive a small referral commission but it is at no extra cost to you. We also use ActiveCampaign, you can sign up through this link. - Select one basic opt-in lead magnet idea from the Opt-in Cheat Sheet and create your freebie. E-commerce businesses may choose to give a free coupon, a % off voucher, or simply say that subscribers get VIP offers. Share your lead magnet in the Facebook Group. Feel free to ask for feedback from your peers. Use the hashtag #Stage4ListBuilding.
- You have a simple email Welcome Sequence automated.
- Watch the masterclass on List Building and Sales Boosting Instagram Stories Strategies.
- Share your opt-in as a regular CTA for your Instagram content and edit your bio to mention your opt-in so that youâre optimised for list-building.
16. You are collaborating with others on Instagram.
Complete the following action items to meet this milestone:
- Download and read the IG Stories Takeover Playbook. Come into the Society and find a partner/s to do a Takeover with.
- Host an Instagram giveaway - recommended resource, How To Host a Tag Giveaway
- Download our The Ultimate Guide To Brand Reps 101.
COMPLETED STAGE 4?
Congratulations on completing Stage 4 - Social Authority! Make sure you come into the Facebook Group to tell us how you're celebrating!
TRACK YOUR PROGRESS
Download the milestones for this stage as a checklist, so that you can have that satisfying feeling and ‘tick’ things off as you go (who doesn’t love a good list?).
COMPLETED STAGE 4?
Congratulations on completing Stage 4 - Social Authority! Make sure you come into the Facebook Group to tell us how you're celebrating!
