Stage 4
Social Authority
You have built yourself a credible brand presence, your engagement is increasing and you’re much more consistent with using video in your marketing. You are beginning to market and sell with greater confidence, using intentional Calls-To-Action and crafting captions that speak to your target audience. It’s natural to second guess your content and imposter syndrome can set in (the mean-girl voice in your head) but you’re motivated to show up because you know that each time you do, you get a little bit better and you’re showing up for your people! Even though fear may still be there, you are able to take yourself out of the equation and make it be about showing up for your audience.
Learn about how achieving each of the Stage 4 milestones will help you scale the business of your dreams, and access the exact steps you need to take:
Complete the following action items to meet this milestone:
- Watch Q&A With Tracy - Embracing The Power Of Video On Insta - Stories, IGTV & IG Live
- Go Live on Instagram using the Action Challenge - Instagram Live
- Watch IGTV Reach Boosting Strategy
Complete the following action items to meet this milestone:
- Complete the Instagram Insights Made Easy training
- Listen to Why You Need To Stay In Your Own Lane On Instagram Mindset Session
- Calculate your engagement rate: Using one post, add your total likes to your total comments. e.g. likes 54 and comments 3.
54 + 3 = 57. You then need to take this number and divide it by your total followers, and times it by 100
57 / 548 x 100 = 10.4% (Boom!). It's more common to have a higher engagement rate when you have a smaller audience. So, the bigger your following the more important it becomes to really be creating the content that your audience wants to see!
Complete the following action items to meet this milestone:
- Listen to 5 Crispy Copy Tips With Jay Crisp Crow
- Print out and use our 25 Done-For-You captions. Use these as-is or use them to create your own high converting captions.
- Create sets of Hero Highlights (About Me/Us, FAQs, Blog/Podcast, Shop/Programs, Testimonials/Reviews, Behind The Scenes). You may wish to design your own custom branded Highlights covers or use our Instagram Highlights covers. To create Highlights you need to publish a set of Stories first and then add them to your Highlights.
OTHER RESOURCES TO
SUPPORT YOU IN STAGE 4
Hot Seats - Instagram
We put our SMS members in the Hot Seat for an incredible Live Coaching Session with Tracy and Karl. Get all the answers now!
Watch it Now
IG Live Planner
Get ready to plan your IG Lives ahead of time, so you feel prepared and ready to jump on and connect with your tribe!
Get it Now
COMPLETED STAGE 4?
Congratulations on completing Stage 4 - Social Authority! Make sure you come into the Facebook Group to tell us how you're celebrating!
Still have questions? Ask us in the group or email us via [email protected]
