The Social Method®
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Content Calendar Library Community Support Q&A

Take the Social Method️® Assessment to find out what stage you’re at and get your step-by-step plan.

 

STAGE 2

Milestones 6 - 9

Now that you have your foundation, it’s time to focus on creating and publishing thoughtful content on Instagram that connects your brand with your audience.

 

You will clearly define your brand’s content pillars, Instagram posts and begin humanising your brand through your presence (consistently). Instagram is a social media platform so having the confidence to show your face and start conversations with your audience is vital to your success. It’s all about embracing community and connection at this Stage. Your audience wants to connect with you.

 

TRACK YOUR PROGRESS

Download your printable Social Method® guide to have that satisfying feeling and ‘tick’ things off as you go (who doesn’t love a good list?).

Download Your Guide

MILESTONE 6

You’ve introduced yourself to your audience as the face of your brand on Instagram.


To meet this milestone, you must complete all action items listed below:


  • Listen to the mindset session 'Staying In Your Own Lane on Instagram'.

  • Watch 'How To Post on Instagram' and in the next week do the following posts using our fill-in-the-blank caption templates:
      • 1) Introduce yourself to your audience as the face behind the brand using 'Caption 3' from our '25 Done-For-You Captions' resource.

      3) Share an inspirational story, thought or quote that speaks to your audience OR do a post on Instagram that shares your WHY with your audience using 'Caption 16' from our '25 Done-For-You Instagram Captions' resource.



    MILESTONE 7

    You have 1 - 5 Content Pillars.


    To meet this milestone, you must complete all action items listed below:


  • Watch the training on 'Content Pillars'.

  • Identify 3 content pillars for your brand.

  • Post in the Member's Facebook Group sharing your content pillars.



    • MILESTONE 8

    You post a minimum of 3 times per week (can be Reels, posts or carousels).


    To meet this milestone, you must complete all action items listed below:


  • Complete the 'Instagram Photography' training. Take some photos using the techniques demonstrated. Select ONE photo to share as an Instagram post and use one of our '25 Done-For-You Instagram Captions'.

  • Print out this month’s 'Instagram Strategy Calendar' and start taking the daily actions (your goal is to do the posts - Stories, Lives, and Reels are optional at this Stage).

  • Now it’s time to improve your caption writing and also get you hooked up with AWESOME images to post. Woo hoo! Enjoy! Access to the '25 Done-For-You Instagram Captions' and '60 Styled Stock Photographs' resources.



    • MILESTONE 9

    You have a core content platform (a blog, podcast, IG Reels, YouTube channel, etc), and you're publishing content at least once a month.


    To meet this milestone, you must complete all action items listed below:


  • Decide on whether you’ll start a blog, podcast or vlog where you will publish core content. Decide on the frequency of when you'll publish content. Don't worry if at first you only publish monthly. You can gradually get to weekly (if you choose).

  • Watch the 'Growing Your Business With Core Content' resource.

  • Start publishing core content and drive your Instagram traffic there by taking snippets of your core content and repurposing them as captions.